Academic Project | 2025
Brand Identity Design
Tito's is a brand identity design project for a pet food brand inspired by one simple observation pets never hesitate when it's time for a treat. This project explores how that same excitement can shape a healthy everyday mealtime experience.
CONCEPT
PROBLEM
APPROACH
Tito's is inspired by the excitement pets naturally show for treats. The idea is to make everyday meals feel just as enjoyable while still providing complete nutrition.
Many first-time pet parents struggle to get their pets excited about regular meals. Pets often prefer treats, making it harder to build healthy eating habits.
The brand uses a friendly visual style, clear packaging, and simple communication to make the product feel approachable, safe, and easy to understand.
THE IDEA BEHIND TITO'S
USP
BRAND STRATEGY
Target Audience
Brand Personality
Tito's combines the excitement of treats with
nutrition of everyday meals making healthy food more enjoyable for pets.
The strategic decisions that define how Tito's feels, and connects with pet parents.
Tito's is positioned as a friendly and caring pet food brand that encourages healthier daily meals through an enjoyable feeding experience.
Pet Parents
First-Time Dog Owners
Animal Lovers and Community Supporters
Loyal
Approachable
Playful
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THE IDEA BEHIND TITO'S
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LOGO EXPLORATION
COLOR VARIATION EXPLORATION
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KOULEN
Arima
Koulen
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Arima
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Value Pack
Single Serve Can
Resealable Pouch
Designed for everyday home use, offering easy storage, portion control, and lasting freshness while reducing the need for frequent purchases.
A convenient one-meal portion that preserves freshness and is ideal for travel, sampling new flavours, or pets with controlled diets.
A lightweight, space-efficient format with a resealable closure that keeps meals fresh while making feeding and storage more convenient.
The packaging system was designed to maintain consistency across multiple formats while keeping product recognition simple and immediate. A prominent dog visual helps identify the target audience, while the flavour panel, product information, and certification icons follow a structured hierarchy for quick scanning.
PACKAGING VARIATIONS
PACKAGING MOCKUPS
