Academic Project | 2025
Packaging Design
A makeup packaging project inspired by traditional Indian flower-pigment practices. Designed for bold self-expression through vibrant colours while considering sensitive and reactive skin.
CONCEPT
PROBLEM
APPROACH
ORVA is a makeup brand that treats makeup as a form of self-expression rather than correction which is inspired by traditional Indian flower-pigment practices it brings an old method into a modern makeup experience.
The growing minimal makeup trend often overlooks maximalist people who express themselves through bold colours. Many vibrant products also rely on pigments that may not suit sensitive or reactive skin.
A makeup brand built around flower-derived pigments, vibrant colour stories, and skin-conscious formulations. Designed for maximalists who use makeup as a tool for self-expression and are ignored behind the minimalist trend.
Designed for people with sensitive or reactive skin who often avoid colourful makeup. Creating space for self-expression without compromising comfort.
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Created for maximalist people who express themselves through bold and vibrant colours. A response to the growing minimal makeup trend.
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Inspired by traditional Indian practices of creating pigments from flower petals. ORVA reimagines this forgotten method through modern makeup products.
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Traditional Beauty Practices
Made for Maximalists
Reactive Skin Friendly
LOGO EXPLORATION
2cm
3cm
0.5cm
5.1cm
0.1cm
0.5cm
2cm
Where petals become pigment.
Ariel
Aa
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Soft Blossom Pink
Black
Sunflower Gold
