Personal Project | 2025
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Kohora
Personal Project | 2025
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Kohora
Tea Brand Identity
A tea brand inspired by Kaziranga, crafted to celebrate people, culture, and craftsmanship exist behind Assam tea tradition.
WHY KOHORA?
While researching about Assam tea brands, I noticed most of them speak about the tea, its origin, and quality, but really about the people and the tradition behind it.
INSPIRATION
Inspired by Karbi tribal textiles where patterns play an important role in representing culture and identity of the tribe. These motifs became the foundation for the brand's visual language.
DELIVERABLES
Brand Identity
Packaging Design
Visual Storytelling
APPROACH
The design direction was inspired by the Kohora region and the Karbi tribe. Their traditional patterns were studied and redesigned into a modern visual system for the brand.
LOGO EXPLORATION
PATTERN EXPLORATION
PACKAGING EXPLORATION
English Typography
Hindi Typography
Pictorial Logo
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KOHORA
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KOHORA
Kohora
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Motif Extraction
Kharbi textile refrence
Design Observation
Refined Pattern
Diffrent style explored to create a body of pattern which will be repeted on all pattern
Kharbi Tribe Pattern
Pattern Construction
Final Pattern Motifs
lid exploration
Information
Package Form Exploration
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A consistent geometric framework brings unity, while the ingredients at the center creates a unique identity of each flavor.
Process of development
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Kohora
Kohora
SECONDARY LOGO
MAIN LOGO
Poppins
Poppins
Mordred
Mordred
Anton
Anton
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Midnight Navy
FOUR SIGNATURE BELNDS
Each flavour pattern is developed from a geometric framework inspired by traditional Khardi textiles. While the underlying motif remains consistent to maintain brand unity, the central ingredient illustration changes to distinguish each tea blend.
INGREDIENTS:
Cardamom
Cinnamon
Clove
ABOUT THE BLEND:
A gentle fusion of ancient Ayurvedic herbs, Haldi Dhaara supports digestion and immunity while offering warmth from within. It’s your go-to for gut health, especially after heavy meals or stressful days.
DISCOVER OTHER BLENDS:
Ziraang
Bold & warm. Sparks your inner defense.
Saaj
A minty-fresh pick-me-up that revitalizes.
Haldi Dhaara
Earthy & golden. Supports daily gut flow.
META-BULLET:
A hybrid word inspired by:
Metabolism – the body's digestion energy-burning process
Bullet – sudden spark of energy.
MetaBullet is a Kohora ritual formula —
designed to charge the body, not change it.
Each blend balances metabolism, alertness, and inner heat.
ABOUT KOHORA:
A MetaBullet Tea™ – where every sip is a shot of wellness.
Rooted in the serene wilderness of Kaziranga, Kohora brings you teas that are natural, honest, and healing. Every blend is inspired by Indian wellness traditions and designed to calm, refresh, or energize you — one sip at a time.
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BRAND MOCKUPS
